A yearly snapshot of brand that I grow with

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An annual summary that summarizes my strategic marketing journey and development throughout the year.

Brand Marketing Manager at Seven Retail

Lifestyle Retail

Just in for 3 months and oversee these brands (Sparks Sports Academy & Sparks Swim) top to bottom funnel with the support of a 14-person team, handling everything from Creative and Social Media to Community and KOL management

  • Generating from 7.6K to 9K Leads from Inbound Organic Optimizations within a month
  • Drive overall Tiktok FYPs Content from 400K views to 1.8B views

2026 - Present

Marketing Lead at Quantum Teknologi

AI SaaS Based Products

Within this 1+ years, I oversee these three brands (Kenangan App, Meepo AI, and QuantumByte AI) top to bottom funnel with the support of a 10-person team, handling everything from Creative and Social Media to Performance Marketing and KOL management

  • Successfully generated 300+ B2B leads through a soft-launch campaign at one of the biggest tech conferences, while managing multiple offline event activations end-to-end.
  • Achieved 50+ international hot leads organically within the first month through a targeted social media strategy.
  • Secured high-value barter partnerships with top influencers including Yulia Baltschun and Fellexandro Ruby to amplify awareness around AI App Creation.
  • Collaborated with the Creative team to build the brand guideline and initial marketing collaterals
  • Achieved 3x Return on Ad Spend (ROAS) by combining paid ads with strategic KOL collaborations.
  • Generated 500+ B2B leads per month while reducing Cost Per Lead (CPL) by 36% through a consistent A/B Test every two weeks
  • Maintained 20% month-over-month view growth and 8–10% engagement rate across TikTok and Instagram.

2024 - 2025

Brand Manager at Quantum Teknologi

eCommerce (Gift Registry App)

Led brand and community growth for Kenangan, an e-commerce gifting platform for creators and special-occasion markets. Managed community activations, offline events, influencer programs, and organic social strategies, resulting in a 134% increase in sales conversion, strengthened creator–fan engagement, and wider brand visibility across multiple partnerships and channels.

  • Scaled monthly user sign-ups by 29x within 8 months while reducing CAC by nearly 90% through community activation, offline events, influencer collaborations and social media outreach
  • Grew incoming sales from gifting by almost 80% in only three quarters, demonstrating strong traction and rapid market adoption.
  • Through a multi-tiered KOL campaign that generated a combined reach of 11M+ total organic views, we drove a strong uplift in user acquisition, accelerating monthly sign-ups by more than 3x at peak growth during the campaign period
  • Established partnerships with over 15 communities and companies through the “Kenangan Gift Circle” program resulting in 48% growth in revenue
  • Grew Instagram impressions by 69x and tripled followers s through strategic organic marketing efforts with a conversion of 1 out of 4 content reaching >50,000 views

2023 - 2024

Brand Manager at KOCO Paper

EduTech

Led end-to-end brand and content strategy across KOCO Schools, KOCO Star, and KOCO Engage, managing digital campaigns, brand development, SEO, social media, and KOL activations. Oversaw a multi-disciplinary marketing team while collaborating closely with tech, UI/UX, sales, and customer success. This integrated approach drove a 132% YoY revenue increase, supported by large-scale content distribution, strong community engagement, and consistent brand visibility across channels.

  • Generate revenue 132% YoY from Adsense & Product Sold
  • Grow ±2700% average SEO organic growth from KOCO Star in 6 months
  • Generate more than 30,000 user sign up in less than a year
  • Generate over 1,000,000 learning resource downloads across 250 different topics
  • Drive more than 1M+ views on Tiktok brand mentions

2021-2023

Digital Markeer & Content Creation at KOCO Paper

EduTech

Drove overall growth by improving ad performance, doubling lead acquisition, and developing a niche teacher community. Strengthened brand visibility through a high-traction ebook launch, engaged email marketing, and an Instagram strategy that consistently exceeding monthly lead targets by over 100%.

  • Enhanced performance marketing by optimizing Google Ads keywords, achieving 13.27% CTR and reducing bounce rate by 16.27% within two months, while consistently driving 100%+ monthly growth in registration leads.
  • Strengthened brand authority through high-impact content initiatives, including launching an ebook with 1,064 downloads and building a niche teacher community of 1,500+ members.
  • Improved retention and engagement by overseeing email campaigns with an average 52.8% open rate and 13.9% click-through rate
  • Maintaining Instagram performance at a 5.38% engagement rate.

2020-2021

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