Reach 2M+ Organic Tiktok Views in 3 Months From Scratch
About The Brand
Nexius is a B2B SaaS platform built to help small business owners, freelancers, and MSMEs create their financial report with ease.
Marketing Lead
Supervising & guiding end-to-end UGC Strategy with the help of Intern & Creative Team on the execution
3 Months Project
July - September
Social Media Tools
META Business Suite, Google Sheets, Google Analytics
Weekly Tracker
Followers, Total Views, Engagement Rate, Profile Views, Linktree Clicks
Challenge
Nexius entered the market with several foundational challenges:
Zero brand awareness — Nexius was starting entirely from scratch, with no existing audience, recognition, or presence in the market.
Early-stage positioning — As a new product in a complex category (AI-powered financial automation), the market had low understanding of what Nexius could actually do.
Limited resources — With a lean early-stage team, Nexius needed a growth strategy that was efficient, scrappy, and high-leverage without heavy reliance on large budgets or manpower.
Approach
The core of our strategy centered on building a content engine, with a strong focus on a UGC persona that could speak to MSMEs in their own tone, frustrations, and reality.
UGC Persona Strategy (Primary Growth Lever)
Created a dedicated UGC-style TikTok account: @dayinmayalife, designed to feel like a real person with accountant as a persona
Produced relatable skits, roleplays, and daily-life storytelling that mirrored true MSME pain points
Used humor, authenticity, and POV-style scripts and make the product feel like a natural part of someone’s routine.
Ensured the persona acted as a “bridge” between the user’s emotional pain points and Nexius’s practical benefits without feeling salesy.
Supporting Content Engine
Built @nexius.id on Instagram as the official educational account for demos, feature explainers, use cases, and value highlights.
Synced UGC content with brand content so audiences could move naturally from relatability → curiosity → education → conversion.
Impact
The UGC persona channel scaled rapidly from zero, producing 54 content pieces that reached 2.4M views and generated 136K engagements. It attracted 6,500 profile visits, built an early community of 366 followers, and delivered a standout 83% Linktree click rate
Reach 2M+ Organic Tiktok Views
Nexius is a B2B SaaS platform built to help small business owners, freelancers, and MSMEs create their financial report with ease.
This is the heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
This is the heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
This is the heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
This is the heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.